Don't Trash Our Future campaign launches to help clean up Cheshire's streets and countryside

发布时间:2020-08-01编辑:admin阅读(222)

Don't Trash Our Future campaign launches to help clean up Cheshire's streets and countryside future 第1张A large pile of fly tipping at Wimbolds Trafford near Chester before the turn to Ince Lane. (Image: Facebook - Chester Villages Police)

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Rubbish is becoming an increasing problem for most parts of Cheshire and the UK.

Fly tippers and litter louts have been dumping their rubbish for a long time in the county and it's not getting any better.

Rubbish strewn across beaches, carpets of detritus left behind in city centres, discarded packaging dumped in parks for someone else to deal with.

These are all scenes that have become too familiar during the easing of coronavirus restrictions but which have their root in a much more long-term problem - the UK’s litter epidemic.

Today we are standing up to it, and urging you to do the same, with our new campaign Don’t Trash Our Future.

Don't Trash Our Future campaign launches to help clean up Cheshire's streets and countryside future 第2张

CheshireLive - together with the local community and information platform InYourArea.co.uk and our nationwide network of sister newspapers and websites - has teamed up with Clean Up Britain to push for changes we believe will leave no choice but for both irresponsible litter louts and the authorities who have the power to enforce the law but so often don’t to take long-lasting action.

Our campaign has two aims:

  • To increase the maximum punishment for littering to a £1,000 fine or 100 hours of supervised community litter picking

  • To make it compulsory for local authorities to enforce the law on littering

Earlier this month Cheshire police shared photos of large piles of illegally dumped waste found on farmland.

Don't Trash Our Future campaign launches to help clean up Cheshire's streets and countryside future 第3张Pictures released by police show the scale of the fly tipping (Image: Cheshire Constabulary)

Officers were informed of a large amount of rubbish found illegally fly tipped on farmland near to the Dunham Massey Estate in Little Bollington.

The Rural Crime team arrived at the site and discovered the culprit had broken into and forced entry onto the farmland in order to dump the waste.

Items including dismantled furniture, building waste and piles of rubble and wood.

Read More
  • Don't Trash Our Future campaign launches to help clean up Cheshire's streets and countryside future 第4张 Don't Trash our Future: Join our campaign against the filthy litterbugs
Read More
  • Don't Trash Our Future campaign launches to help clean up Cheshire's streets and countryside future 第5张 This how people in Cheshire feel about litter where they live

This is why we have launched this campaign, we are urging you to sign our petition with the aim of reaching 100,000 signatures so we can lobby the government to change the legislation and shed the country of its long-held reputation as a litter-plagued nation.

We’re also calling on Cheshire councils to flex their muscles in the fight against rubbish and make far better use of the powers they already have available.

A Freedom of Information request sent by Clean Up Britain to 169 councils in England and Wales found the majority (56%) were issuing less than one fine per week for littering and more than two dozen (16%) don’t issue fines at all.

Don't Trash Our Future campaign launches to help clean up Cheshire's streets and countryside future 第6张Building and garden waste are often fly-tipped in Cheshire (Image: Cheshire Constabulary)

In a recent survey conducted by InYourArea.co.uk, more than 7,500 respondents overwhelmingly said littering has a negative effect on them and their neighbourhoods and classed it as a big problem.

JB Gill, a former member of superstar pop group JLS who is now a passionate advocate for education and the countryside, has signed up as an ambassador for Don’t Trash Our Future.

He said: “It’s great to see that people recognise that litter is a public health concern and a major problem.

"The only way to stop the damage being done to our health, nature and wildlife is to sign the Don’t Trash our Future petition, object to local councils not enforcing fines and demand a higher penalty for those dropping litter."

Don't Trash Our Future campaign launches to help clean up Cheshire's streets and countryside future 第7张JB Gill

Figures released in April showed a slight decrease to fly tipping in the Cheshire West and Chester area - but the data may have increased following lockdown.

Between January and March last year, there were 687 incidents of small or domestic fly tipping reported to the council, compared with 507 for the same three months in 2020.

For industrial and large incidents, there were 507 reports made in the first three months of last year compared to 488 between January and March this year.

In April 2019, a total of 417 incidents of fly tipping of all kinds was reported to Cheshire West and Chester Council.

Towards the end of March of this year, the local authority closed the borough’s household waste recycling centres (HWRC) until further notice in light of the coronavirus crisis.

Join the Don't Trash Our Future campaign

Don't Trash Our Future campaign launches to help clean up Cheshire's streets and countryside future 第8张

We're calling for lasting changes to be made that will ensure littering and those responsible for it are dealt with far more seriously.

Together with our community platform InYourArea and campaign group Clean Up Britain, we're calling for the fine for anyone caught littering to be increased to £1,000 and for it to be compulsory for local authorities to enforce the law on what is already a criminal offence.

Sign our petition here, and find out more about the campaign here.

John Read, founder of Clean Up Britain, said: "Clean Up Britain is very excited to be running the Don't Trash Our Future campaign with InYourArea.co.uk

“We know from the countless people who contact us that there is a huge desire - from people all over the country - to try and solve the litter epidemic.

“We are all so fortunate to live in a beautiful country, but equally, it's so depressing to see so many people littering it. This has to stop, as it shames Britain.

“There has to be zero tolerance towards littering. Littering is symptomatic of a lack of pride in our local communities, and a lack of respect for other people and the environment generally.

“This campaign is about challenging and reversing these negative sentiments, and saying enough is enough.

“Let's be grateful for what we have, take care of our country and, above all, 'Don't Trash Our Future'.”

In February fly-tippers were blasted for leaving rubbish at the side of the rod on the A51 in Nantwich.

The pile of rubbish contained smashed window units and broken wooden pallets which was dumped by the side on the A51 Nantwich Bypass.

Don't Trash Our Future campaign launches to help clean up Cheshire's streets and countryside future 第9张Flytippers dumped rubbish to the side of the A51 Nantwich Bypass. (Image: Twitter user @PoliceNantwich)

John Read has said the government needs to start getting serious about confronting people who litter.

He said: “It's a criminal offence to litter and it needs to be treated that way.

“Fines need to be increased to a level which shows the Government - and society generally - will no longer tolerate this antisocial and selfish behaviour.

“In addition, we also need to ensure fines are a credible deterrent, by making it compulsory for councils to enforce the law, which currently it's not."

Journalist and television presenter Jeremy Paxman is Clean Up Britain’s patron.

He said: “There is only one sustainable and effective solution to littering: changing the behaviour of people who do it. Nothing else will work.

“It pollutes the environment. It's dangerous to humans and animals.

“It depresses people because mucky surroundings make them feel worthless. It's expensive - councils across the UK spend over a billion pounds a year trying to clean it up.”

The campaign has also received the backing of broadcaster and animal rights campaigner Clare Balding and her partner Alice Arnold.

Together, they said: "It's very sad to see so much litter in this country, both in the countryside and in urban areas.

“It has a demoralising effect on all of us and, also, has a very negative impact on animals.

“A shocking reflection of this is that RSPCA vets, last year, treated over 5,000 cases of animals who've been injured by, ingested or become trapped by litter.

“We hope the Clean Up Britain and InYourArea national campaign, Don't Trash Our Future, will change the attitudes and behaviour of people who do litter, and make us all take more care of the naturally beautiful country we are fortunate to share together."

Further support has come from television host Gabby Logan and her husband Kenny, a former Scotland international rugby player turned broadcaster.

Don't Trash Our Future campaign launches to help clean up Cheshire's streets and countryside future 第10张Gabby and Kenny Logan are also supporting the campaign

Together they said: “We’re urging everyone to get behind the ‘Don’t Trash Our Future’ national anti-litter campaign, and show how much we care about our naturally beautiful country. Littering is senseless, selfish and costly to us all.

It’s only a minority of people who do it, but it negatively affects the quality of life for absolutely everyone.

“To use the sporting analogy... it’s a self-inflicted, needless, own goal. It doesn’t cost a penny to do the socially-responsible right thing, and put your litter in a bin. Just do it! Please.”

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Don't Trash Our Future campaign launches to help clean up Cheshire's streets and countryside future 第11张

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Ed Walker, Editor-in-Chief of InYourArea.co.uk, said it’s time for littering to stop.

“InYourArea are proud to be working with Clean Up Britain to tackle the country’s litter and waste epidemic.

“Our users are sick of seeing their neighbourhoods being treated like rubbish dumps. Don’t Trash Our Future will hopefully make councils and members of the public think harder about the littering issue.”

The campaign has also received the backing of behavioural science expert Merle Van Der Akker, President of Behavioural Insights at Warwick Business School.

He said, “It is not about the absolute value of the fine, it's about the message it sends.

“This level of fine tells you that this behaviour is deemed costly, and quite frankly unacceptable.

“Sometimes it does take drastic measures to get this message across. From a behavioural science perspective, presenting people with such a message triggers a response of shock, because of the sheer size of the fine.

“People then reason that if the fine is so big, the issue at hand must be of great importance or urgency. This is how you get people to pay attention and take action. No one wants to be fined £1000 for throwing away a £1 can of drink.”

Our survey says

More than 7,500 people responded to a nationwide survey on InYourArea.co.uk about littering and its effects.

Based on postcodes given by those who answered the Big Litter Survey, there were 153 responses in Cheshire. You can find out more on the responses by reading our story here.

Organise your own clean-up

As well as fighting for long-lasting change, we’re encouraging people to take up the fight in their streets too by organising community litter picks.

Register your interest through this form and we will support and publicise your efforts.

Meet our celebrity ambassador

JB Gill, 32, rose to fame as a member of one of the UK’s biggest boybands – JLS. They dominated the charts for five years, boasting 5 number 1 singles, over 10 million record sales worldwide and a multitude of awards.

Four years ago, JB set up a farm in the Kent countryside, where he lives with his wife, Chloe, four-year-old son, Ace and 7-month-old daughter, Chiara.

Their smallholding successfully produces award winning KellyBronze turkeys and free-range Tamworth pork.

Now an established member of the farming community, JB has used his success within the entertainment industry to highlight his passion to educate children about the origins of their food and he is the lead presenter on CBeebies’ BAFTA-nominated television series, ‘Down On The Farm’ (created for children aged 0-6 years, teaching them about life on the farm and in the outdoors).

JB’s enthusiasm for farming life and knowledge of countryside issues has seen him regularly contribute to BBC’s ‘Countryfile’ and ‘Springwatch’.

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